Introduction

If you’re like most aesthetic or refractive practices, you pour time, energy, and marketing dollars into getting new consults through the door. But here’s the real question—how many of those consultations actually convert into booked procedures?

Your consult-to-booking rate is more than just a metric—it’s a mirror reflecting how effectively your practice moves interested patients through the funnel. And if you’re not tracking or optimizing it, you’re leaving serious revenue on the table.

The Hidden Gold in Your CRM

There’s a highly valuable segment in your patient database that you may be overlooking: consults from the past year who never booked.

Think about it—these are individuals who showed enough interest to come in, meet your team, and consider treatment. They’re familiar with your practice, your brand, and your offerings. You’ve already invested in them. Now it’s time to reinvest and reactivate.

The Reactivation Campaign That Gets Results

At ADvance Leads, we’ve developed a proven 18-part reactivation campaign specifically designed to reignite interest and turn hesitation into action.

This multi-touch sequence includes:

• ✅ Personalized text messages that feel conversational
  
• ✅ Strategic emails that inform and inspire
  
• ✅ Ringless voicemails that feel like a friendly nudge
  

It’s designed to do the hard work for you—warming up cold leads and opening the door for your team to re-engage and rebook.

Why It Works

The key is in the timing, tone, and structure. These aren’t generic blasts—they’re built around behavioral triggers and optimized for response. Plus, when paired with a compelling, limited-time offer (think exclusive pricing or bonus perks), the urgency to act now is irresistible.

Many practices see significant ROI within just a few weeks of launching the campaign—and that’s without needing to spend another dime on new leads.

Ready to Fill Your Surgery Calendar?

If you’re sitting on a list of patients who’ve consulted but never booked, it’s time to dust it off and let our reactivation sequence go to work.

Let’s turn your past consults into your next wave of bookings.

Want to see how it works?
Book a quick demo with the ADvance Leads team and start capitalizing on the patients you already have.