Reactivation Campaign

Discover how Chenin Orthodontics successfully re-engaged inactive patients and generated over $50,000 in revenue with a single reactivation campaign. This case study highlights the strategy, execution, and results behind a simple yet powerful approach to turning cold leads into loyal clients.

The Goal

Re-engage unclosed consultations and encourage them to take the next step.

booking results

Booking % of Total
campaign participants
Booking % of Total Active
campaign participants
Total Campaign Participants
Appointment Scheduled
Total Campaign Participants
Waiting to Schedule

“We’ve run similar campaigns to this in the past, and the Reactivation Campaign with ADvance Leads returned more than 3X the amount of new cases than in the past!

The list of unclosed consultations I sent over were ‘dead’ in my eyes, so this was a huge bonus. Plus, with the easy tracking in ADvance Leads, we determined we won over $50,000 in business!

We will run this campaign at least twice a year from here on out! I would strongly recommend this to any practice looking to increase their sales.”

Dr. David Chenin,
Chenin Orthodontics, Las Vegas

communication data

The campaign uses a strategic multi-channel approach,  combining email, MMS/SMS messaging, and ringless voicemails.  With proven copy, optimized structure, and carefully timed sends, we can maximize engagement and results.

No. of First Responses From Email
No. of First Responses From MMS
No. of First Responses From SMS
No. of First Responses From Ringless VM + SMS
No. of Booked/Paid Treatment Plans
Overall Response Rate
No Response
No. of Booked/Paid
Treatment Plans
Positive Response Rate
Pending first treatment appointment

Average Days into Campaign
to first response

Average Communication Point Number Before Response

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